Stripe charges per transaction. Twilio charges per message and per minute. OpenAI charges per token. Three companies, three completely different units of value, three pricing models built around what actually costs them money or reflects what the customer gets. Picking a monetization model for an API isn’t a marketing decision bolted on at the end — it shapes how the API gets designed in the first place.

Pay-per-call

The simplest model: charge a flat fee for every request, sometimes with volume discounts at higher tiers. Google Maps and most geocoding APIs work this way. It’s easy for a customer to understand and easy for a provider to bill, since usage tracking is just a request counter.